To be short and sweet, none of the sites used the HTML5 video tag as their primary video player. I duplicated these efforts on my iPad to the extent possible, and the results varied site by site: some companies offered iPad-specific sites, some used their main sites, and one or two directed traffic to their mobile sites. To test which video technology the site used, I visited the site in the latest versions of the Google Chrome and Opera browsers, searched around until I found a video, and then right-clicked the player to identify it. 20) for the same reason-it was identical to Victoria's Secret (a well-deserved No. 12) with an identical video configuration. 16) because that was a site owned by Ferrero Rocher (No. 10) because that seemed like a technology, not a website. Rankings may have changed by the time you view the page, however. HTML5/iPad Equivalencyįirst, I need to mention a couple of notes on sites that I tested ( see the Google spreadsheet I've made public) and those that I didn't. In this article, I'll share my results regarding all these variables. For those that streamed video directly (as opposed to using YouTube), I also gathered statistics regarding the codec, video configuration, and transport protocol used to deliver it. So I figured I'd check out the top 20 sites and see what they're doing regarding HTML5 and iPad support, how they integrate social media with their videos, and how they use YouTube. Since the companies on this list were aggressively leveraging web technology to their benefit, I thought they might be on the forefront of HTML5 adaption and iPad support. Providence was shining, and I recently came upon a list of worldwide social network stars from a website called Famecount, which ranks worldwide brands based upon the number of Facebook and Twitter followers and YouTube views. Rather than hit mainstream media or high-profile corporate sites to see what was cooking in the real world, I decided to look at sites on the cutting edge of brand development via social media and video. I also have an interest in how social media intersects with streaming video. Before I present a seminar, I always like to get current on the state of support for HTML5 and iOS devices across various sites. HTML5 is the wave of the future, right? Maybe, but Flash and Silverlight aren't going anywhere soon.įor the past 18 months, no topic has generated more buzz in our industry than HTML5, and I presented seminars at Streaming Media Europe and Streaming Media West within the past few months on encoding for delivery to HTML5 sites.
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